Sleep Center Website
Website Case Study
Client: NorthStar Medical Specialists
Date: Client since April 2025
Info: Sleep Study Center
Features contributed
- Advanced Grid Layouts ~ Quickly explore the medical team through an interactive layout
- Web hosting ~ secure, dependable website hosting support
- Custom icons ~ medical-themed icons for sleep breathing devices
- Intuitive Service Organization ~ all services, clearly structured and easy to find
Sleep Center Website Challenge
Northstar Medical Specialists are the leading sleep specialists in Bellingham and the area’s only sleep study location. Their website was originally simple and functional, but it wasn’t generating much traction or visibility, causing patients to travel farther south for care.
Over time, the site became outdated, featuring former staff, incorrect hours, and inaccurate medical information. It also lacked clear information about their three core services, leaving patients unsure whether Northstar could meet their needs. Heavy use of stock photography further reduced trust and credibility.
Navigation was not user-friendly, making key information difficult to find. In addition, the site suffered from slow load times and an overall clunky experience. That’s when they came to us at Accent45.
Active Website Support
Technical Support
Creative Input
Form Delivery Support
Website Solution
We immediately got to work by first adding credibility to the site. We updated photos of the doctors and staff, adding borders around each image. When a photo was unavailable, we used a placeholder logo treatment for consistency. Then focused on creating an informative, easy-to-navigate About page, featuring all current doctors and specialists along with their areas of expertise.
Next, we moved to the homepage. Our goal was to make Northstar’s three main services immediately visible to potential patients. To achieve this, we added a sliding carousel at the top of the page, along with three service modules featuring short descriptions. We also ensured the Sleep Study Center remained the primary highlight, as it is Northstar’s core specialty.
Added Website Extras
To build trust and credibility, we implemented a rotating patient review carousel on the homepage. We also added a clear “How to Get Started” section, including available insurance options, to improve transparency.
We then refined the color system. The goal was to create a soft, calming palette that reflects sleep and wellness, while also ensuring ADA compliance. This presented a challenge. We solved this by using lighter tones of blue, green, and white across most of the site. For contrast elements such as text, borders, and select banners, we used a deeper blue instead of black to maintain a softer feel while preserving readability.
Finally, we improved overall usability. We upgraded the navigation bar with dropdown menus to clearly organize each section. We also streamlined content by removing non-essential information.
NorthStar Updates the Site
To support long-term maintenance, we implemented a simple site builder, giving the client full control to update content as needed.
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