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Why Should I Blog?

Blogging can be an amazing tool to grow your business. A business blog is a marketing channel that helps businesses increase visibility online, brand awareness, blog subscribers, and support business growth. Here are a couple reasons why blogging can be right for your company.

1) Fresh, new content

Every time you add a page to your website, the more likely it will show up in search engine results. This drives views and business to your page. It freshens up your website and social media which engages more viewers. As you attract more viewers with your content, it’s important to have a call-to-action to turn those viewers into customers. It may be inviting them to learn more about your business, or a free trial or freebie.

2) Build authority and trust

Blogs also help establish authority. By answering common questions and educating people about your business/product, you establish trust between you and your customers. They will be more likely to give you their business when they are reassured by your expertise. The more blog posts you write, the more viewers they have over time with the help of social media and sharing, which increases your chances in search results, which increases viewership and increases sales. This upward spiral will help your business in the long run.

If you are going to start a blog, there are a few important things to keep in mind. The first is to be consistent. By frequently blogging new and relevant content focused on solving the problems of your customers, you are producing more pages to be picked up by the search engines. Also, when you add new blog posts, search engine optimization (SEO) is very important to make sure that your pages are going to be seen. For help with this, we are available to help with your SEO needs. Blogging for your business can take a lot of time. But time that is an investment into the growth of your customer base, website views and sales, is time well-spent.

+ Be consistent
+ Relevant content
+ Solve your customers problems
+ Share on social media

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